Your collection looks great.
Your claims might not.
EU Directive 2024/825 (EmpCo) is the new dress code for fashion marketing. Vague "eco", "conscious" and "sustainable" labels are out — substantiated, specific, source-linked claims are in. Gilbert is the atelier that re-tailors your copy before the regulator drops by.
"Made from 100% recycled materials"
Vague — Art. 6 EmpCo. Needs % per material + verifiable source.
No time to do it yourself? We handle EMPCO for you.
See the EMPCO ServiceThe runway, judged by Gilbert.
Every claim walks past our judging line. Red gets pulled from the collection, amber gets re-cut, green walks on.
Read the label before you wear the claim.
We translate every product line, hangtag and PDP into a single garment-care label — but for compliance. ✓ substantiated, ✗ vague, ⚠ needs evidence. Each icon links to the exact EmpCo article and a rewrite you can ship.
- ✓Art. 5
"GOTS-certified organic cotton"
Certification body + scope cited
- ✗Art. 6
"Eco-friendly denim"
Generic environmental claim — banned
- ✗Art. 6
"Climate-neutral via offsets"
Offset-based neutrality — prohibited
- ✓Art. 5
"70% recycled polyester (GRS 4.0)"
Specific % + standard cited
- ✗Art. 7
"Conscious collection"
Self-styled sustainability scheme
- ⚠Art. 6
"Reduces water by 30% vs prior"
Needs baseline + method
Three stitches from greenwashed to greenlit.
Scan
Drop a URL, PDF or PDP. Gilbert reads every product card, marketing banner and care label across your site.
Diagnose
Each claim gets a red / amber / green verdict, the exact EmpCo article it triggers, and an evidence checklist.
Re-cut
One-click rewrites that keep the brand voice but pass the directive. Ship straight to your CMS.
Before / after lookbook.
Hover any card to read the EmpCo rationale. Same brand voice, different legal footing.
"Our most sustainable tee yet."
"Knit from 92% GRS-certified recycled cotton, 8% elastane. 1.4 kg CO₂e per unit (verified by SCS Global)."
"Climate-neutral hoodie."
"Footprint reduced 38% vs SS24 baseline. Residual emissions disclosed, not offset."
"Conscious collection."
"Lower-impact line: 100% organic cotton (GOTS), water use down 31% (verified ZDHC)."
"Vegan leather jacket."
"Plant-based bio-PU (47% bio-content, ASTM D6866). Not biodegradable."
Gilbert doesn't replace your team.
it gives your legal & sustainability team their time back.
the 95% — handled by Gilbert
The runway-to-PDP volume — scanning every product page, every hangtag, every lookbook caption. Flagging EmpCo risk. Suggesting compliant rewrites. Tracking changes drop after drop.
the 5%
The judgement calls only your counsel can make. Edge cases. Brand voice. The cease-and-desist.
Each stays in their lane. Gilbert handles the volume. Your team handles the calls that matter.
built with — not against — fashion compliance teams
Three sizes. Tailored to your collection.
10 scans/month — solo compliance leads
50 scans/month — most popular for brands
250 scans/month — agencies & enterprise teams
Your next step
Do it yourself, or let us do it.
Start with 5 free scans — or hand the entire EmpCo process to our team.
Subscribe to the next issue.
Get your first audit free. 5 scan credits, no card, no front-row queue. Ships to your inbox in under a minute.