EmpCo compliance, explained for the people who ship it
Practical guidance on the EU greenwashing rules — written for marketing, legal and sustainability teams. Enforcement is live since 27 September 2026.
- 2026-10-02
What is the EmpCo Directive?
Environmental claims are no longer just a marketing consideration. EmpCo has applied since 27 September 2026 — here is what the directive changes, who it affects, and how to build a claims process that holds up.
9 min readRead - 2026-10-02
7 prohibited greenwashing practices
Some greenwashing practices are now unfair in all circumstances. These seven — from self-invented labels to offsetting-based neutrality claims — are where marketing teams should look first.
10 min readRead - 2026-10-02
EmpCo website checklist
Your website is where consumers meet your environmental claims first. This 11-point checklist helps marketing teams find and fix the claims that EmpCo now exposes — from generic wording to badges, carbon claims and evidence.
12 min readRead