EU Directive 2024/825 · Compliance
Your green claims are now a legal liability.
Since 27 September 2026, vague environmental claims are banned across the EU — every claim you publish is exposed today, with fines of at least 4% of annual turnover for widespread cross-border infringements (or at least €2 million where turnover data is unavailable). Gilbert finds and fixes every risky claim before a regulator does.
The words you use every day are being banned.
The EmpCo Directive outlaws generic environmental claims across seven prohibition categories. If a claim is vague, unsubstantiated or offset-based, it becomes an actionable liability — on your website, your labels, your packaging, your ads.
Applies to every B2C company selling in the EU — whatever is published must already be compliant.
Fines · Fines of at least 4% of turnover
Fines of at least 4% of annual turnover for widespread cross-border infringements (or at least €2 million where turnover data is unavailable). Maximum fines are set by each member state. One unsupported claim is enough.
Market bans · Shelf to shutdown
Products can be pulled from shelves and campaigns forced offline until every claim is removed or proven.
Liability · C-suite exposed
Every public claim must be provable on demand. Marketing, legal and compliance are all on the hook.
Enforcement is live
No transition period — everything published since 27 September must already be compliant.
EmpCo in force since 27 September 2026 — check your claims now
Quick risk check
Maximum fine framework
€2,000,000
Fines of at least 4% of annual turnover for widespread cross-border infringements (or at least €2 million where turnover data is unavailable).
German warning letter (Abmahnung)
€1,500–€5,000
Legal costs per letter — and the claim must go offline immediately.
Estimates only — not legal advice.
Open the full calculatorOr let us handle itEmpCo compliance · simple
Gilbert finds and fixes every environmental claim across your website, packaging and marketing.
Automated with AI, reviewed against EU Directive 2024/825.
Watch a short walkthrough of the system — upload, flagged claims, suggested wording and more. Further, we know how important compliance and data security is to companies, so we want to be open in exactly how we store your data, operate, develop, and validate the system. Visit our trust page to see more, and read about the independent TÜV SÜD assessment we are undergoing.
“The scanner makes everything much more tangible and evaluates every document in the same way. Instead of discussing whether one person thinks a claim is acceptable and another doesn't, the conversation becomes much more fact-based.”
EMPCO Service
Don’t want another system to operate? We’ll handle EmpCo for you.
We check your websites, documents and packaging, draft every correction, and follow each point through to closure. Your team only needs to approve.
See how the service worksExample · closure report
“100% eco-friendly packaging”
Rewritten · closed
“Climate neutral company”
Removed · closed
“Sustainably sourced ingredients”
Evidence filed · closed
“Green energy for our production”
With your team
Every point tracked to closure
Incoming claim
"Our 100% eco-friendly packaging…"
Substantiated response
"Our packaging is made from 70% post-consumer recycled cardboard, certified by FSC-STD-40-004."
From liability to proof — in one pass.
Gilbert bridges the gap between ambitious marketing and strict legal requirements. Not just a scanner — the intelligence layer that ensures every environmental claim you make is accurate, specific, and fully defensible.
FAQ
What is the EU EmpCo Directive?
EU Directive 2024/825, the Empowering Consumers Directive (EmpCo), bans vague or unsubstantiated environmental claims in B2C marketing across the EU. Generic terms such as 'eco-friendly', 'green' or 'sustainable' are only allowed with proof of recognised excellent environmental performance, and claims such as 'climate neutral' that rely on carbon offsetting are banned outright.
Is EU Directive 2024/825 already in force?
Yes — enforcement began on 27 September 2026 and is active across the EU. Member States had to transpose the directive into national law by 27 March 2026. There is no formal transition period: the CPC Network's non-binding Common Understanding of 30 June 2026 lets authorities phase enforcement for genuine 'old stock', but it is not an exemption.
What does Gilbert EmpCo do?
Gilbert EmpCo crawls websites, documents, and product labels, extracts every environmental claim, scores it against the seven EmpCo prohibition categories, and returns a red/amber/green verdict with rewrite suggestions and evidence checklists.
Can you handle EmpCo compliance for us?
Yes. With the managed EMPCO Service, our team runs the scans, prioritises every issue, drafts the corrections and follows each point through to closure. Your team approves and publishes. No software implementation required.
How much does Gilbert EmpCo cost?
Lite costs €12.50/month (10 scans), Growth €50/month (50 scans) and Scale €200/month (250 scans); Enterprise is priced individually. All prices excl. VAT. A URL uses one scan; documents use one scan per 10-page batch. Extra scans cost between €1.25 and €0.65 per scan, depending on volume. The managed EMPCO Service is available as a custom quote.
Your next step
Do it yourself, or let us do it.
Start with 5 free scans — or hand the entire EmpCo process to our team.