Your garden range looks lovely.
Your claims might be weeds.
EU Directive 2024/825 (EmpCo) is the new pruning shears for home & garden marketing. Vague "peat-free", "pollinator-friendly" and "eco" labels on compost, pots, tools and outdoor furniture are out — substantiated, specific, source-linked claims are in. Gilbert is the head gardener that trims your copy before the regulator inspects the borders.
"Eco-friendly peat-free compost"
'Eco-friendly' is vague — Art. 6 EmpCo. Keep peat-free, drop the adjective.
No time to do it yourself? We handle EMPCO for you.
See the EMPCO ServiceThe border, walked by Gilbert.
Every claim walks past our potting bench. Red gets pulled, amber gets re-potted, green gets planted.
Read the tag before you stake the claim.
We translate every product page, plant tag and catalogue page into a single garden tag — but for compliance. ✓ substantiated, ✗ vague, ⚠ needs evidence. Each verdict links to the EmpCo article and a rewrite you can ship to the PIM.
- ✓Art. 5
"100% peat-free growing medium"
Composition fully disclosed, no peat
- ✗Art. 6
"Eco-friendly compost"
Generic environmental claim — banned
- ✗Art. 6
"Climate-neutral garden bench"
Offset-based neutrality — prohibited
- ✓Art. 5
"Pot made from 80% post-consumer rPP"
Specific % + recyclate source cited
- ✗Art. 6
"Natural pesticide"
'Natural' ≠ safe; misleading on hazard profile
- ⚠Art. 6
"Cuts watering by 30% vs prior season"
Needs trial method + baseline
Three cuttings from greenwashed to greenlit.
Scan
Drop a URL, PDF catalogue or PDP. Gilbert reads every plant tag, product page, lawn-care leaflet and outdoor-furniture spec.
Diagnose
Each claim gets a red / amber / green verdict, the EmpCo article it triggers, and an evidence checklist.
Re-pot
One-click rewrites that keep your seasonal voice but pass the directive. Ship straight to your PIM or print brief.
Before / after catalogue.
Hover any card to read the EmpCo rationale. Same seasonal voice, different legal footing.
"Our most sustainable compost yet."
"100% peat-free, 65% wood-fibre + 35% green compost (PAS 100). 0.9 kg CO₂e per 50L bag (LCA, verified)."
"Climate-neutral garden furniture."
"Footprint reduced 41% vs SS24 baseline (ISO 14067). Residual emissions disclosed, not offset."
"Pollinator-friendly seed mix."
"Mix of 18 UK-native species recommended for bumblebee forage (RHS Plants for Pollinators)."
"Natural pesticide."
"Pyrethrin-based insecticide (PPP-authorised, EU 1107/2009). Use only as directed."
Gilbert doesn't replace your buyers.
it gives your legal & sustainability team their afternoons back.
the 95% — handled by Gilbert
The plant-tag-to-PDP volume — scanning every product card, every catalogue page, every lawn-care leaflet. Flagging EmpCo risk. Suggesting compliant rewrites. Tracking changes season after season.
the 5%
The judgement calls only your counsel can make. Edge cases. Brand voice. Supplier disputes.
Each stays in their lane. Gilbert handles the volume. Your team handles the calls that matter.
built with — not against — home & garden compliance teams
Three pots. Sized to your range.
10 scans/month — solo compliance leads
50 scans/month — most popular for garden brands
250 scans/month — garden centres & retailers
Your next step
Do it yourself, or let us do it.
Start with 5 free scans — or hand the entire EmpCo process to our team.
Subscribe to the next catalogue.
Get your first audit free. 5 scan credits, no card, no soil prep required. Ships to your inbox in under a minute.